Your Marketing Team

Work with our experienced marketing professionals and enjoy senior-level strategic thinking that drives brands forward. 

Headquartered in Perth, WA, Tall Teaspoon is a team of passionate marketing professionals who act as an extension of your in-house team. With backgrounds spanning leadership roles, agency delivery, and large-scale campaign execution, we harness big brand marketing expertise to deliver effective marketing solutions for real world budgets.

Taryn Spooner, brand marketing strategist at Perth Tall Teaspoon Marketing, specialising in retail, commercial and property.

  • FOUNDER, DIRECTOR, BRAND STRATEGIST

    BCom (Marketing & Management). Mini MBA (Marketing & Brand Management), Distinction.

    With over 20 years in senior marketing leadership roles across Sydney and Perth, Taryn has led strategy for retail, property, placemaking, and premium consumer brands. Her background includes head of marketing and divisional roles across major commercial property portfolios including Stockland, Ipoh Pty Ltd and AMP Capital, overseeing integrated campaigns, customer strategy, digital performance, and multi-site teams.

    A natural problem solver, Taryn enjoys untangling complex business challenges just as much as a good trivia night or a ‘who dunnit’ book. Her strategic approach is grounded in a deep understanding of customer behaviour, paired with a genuine love of numbers and performance data.

Victoria Hansen, founder and head of marketing and content at Tall Teaspoon Marketing in Perth, specialising in property, retail and placemaking.

  • FOUNDER, MARKETING DIRECTOR

    BComms (Communication and Multimedia). Mini MBA (Marketing). Diploma of Shopping Centre Management (Property Council of Australia)

    Victoria brings over 15 years of marketing and communications experience across retail, residential, office, construction and placemaking. Her background includes senior property marketing roles with Lendlease, AMP Capital, Jones Lang Lasalle and Perron Group, delivering strategic planning and tactical campaigns for residential and commercial developments, retirement living communities and shopping centres. 

    A trained copywriter and former journalist, Victoria is a natural storyteller with a sharp eye for detail. She is passionate about building communities around brands, creating content and experiences that genuinely connect with customers. Her work blends creativity with strong analytical thinking, using data insights to shape clear, customer-led marketing outcomes. 

April Paulin, marketing manager for social and content at Tall Teaspoon Marketing in Perth, specialising in organic social media delivery.

  • MARKETING MANAGER, SOCIAL & CONTENT

    BComms (Advertising Creativity). Digital Marketing Essentials (ADMA).

    April develops social strategies that get brands seen. Her strong background in social, digital, and content marketing, with experience across media, agencies, and public sector organisations, has made her a capable marketer with a strong understanding of how to build organic visibility, engagement, and brand presence across social platforms.

    Her career includes roles with national media brands like Seven Network, leading digital agencies, and local government, delivering campaigns that connect with audiences and drive real engagement across social, screen, and community channels.

    Travel and time spent working across different markets have shaped her adaptable, idea-led approach to campaign development.

Cynthia Zabaneh, senior marketing manager at Tall Teaspoon Marketing in Sydney, specialising in property marketing, campaign delivery and brand partnerships.

  • SENIOR MARKETING MANAGER

    BBus (Marketing).

    Based in Sydney, Cynthia is a senior retail property marketing professional with extensive experience across major shopping centre portfolios, including senior marketing roles at Stockland and premium retail destinations such as QVB, The Strand Arcade, and The Galeries. She has led experiential campaigns, large-scale activations, and successful brand partnerships within highly competitive retail environments.

    Cynthia’s strength lies in shaping partnerships into structured, scalable campaigns that support centre performance and delivering cohesive campaigns across OOH, digital, in-centre, and experiential channels. .

Scott Wickens, social media executive at Tall Teaspoon Marketing in Perth, creating user generated content (UGC), organic social and video content.

  • SOCIAL MEDIA EXECUTIVE, VIDEOGRAPHY AND CONTENT CREATION

    BArch

    Scott creates user-generated content, organic social, and video content for brands across property and retail. Alongside his role at Tall Teaspoon, he has built and operated two creative businesses, ugcwithscott and Scott’s Videography, delivering short-form video and visual content for brands across social platforms. His work spans planning, filming, editing, and post-production, with a strong focus on content designed to perform organically.

    With a background in architecture and a passion for film, Scott brings a sharp eye for composition, pacing, and visual storytelling to every project. He blends technical precision with creativity to produce scroll-stopping content that feels authentic and audience-led.

Acacia, marketing executive at Tall Teaspoon Marketing, supporting content creation, social media and campaign execution across retail and property brands.

  • MARKETING EXECUTIVE

    BCom (Marketing & Advertising)

    Acacia is a marketing graduate with early career experience across tourism and local brands. Her prior internship roles provided her with valuable career experience across content creation, social media, email marketing, and campaign support. Now, she's putting these skills into practice guided by a team of seasoned professionals.

    With a global mindset shaped by exchange studies in Finland and Germany, Acacia brings curiosity, adaptability, and a strong eye for emerging trends.

Work With Us

  • MARKETING MANAGER

    BCom (Marketing & Accounting). Diploma of Shopping Centre Management (Property Council of Australia)

    Giselle brings over a decade of experience in shopping centre marketing and communications, with a career spanning some of Perth’s leading retail destinations, including 13 years of experience at AMP Capital. Her background includes senior marketing roles across major regional shopping centres, where she has delivered campaigns, events, and brand initiatives designed to drive foot traffic, engagement, and centre performance. 

    With formal training in both accounting and marketing, she brings strong commercial acumen alongside a sharp understanding of consumer behaviour and communications. 

Kate Campbell, marketing consultant at Tall Teaspoon Marketing, specialising in content marketing, business strategy and small business education.

  • SENIOR MARKETING MANAGER

    BCom / BA (Marketing & Communications).

    Kate is a marketing consultant, educator, and mentor with over 15 years of experience across retail, property, construction, wellness, and service-based businesses. Her background includes marketing roles with organisations such as Stockland, Metricon, Lendlease, and Canny Group, alongside long-standing consultancy work supporting businesses with marketing strategy and business development.

    Kate specialises in content-led marketing and email strategy, combining practical execution with strategic insight. She is also a course creator and educator, helping service-based businesses build confident, high-converting content and email marketing systems through her online programs and YouTube channel.

Stella, senior paid ads specialist at Tall Teaspoon Marketing in Perth, specialising in Instagram and Facebook ads (Meta Ads) and paid social media campaigns.

  • SENIOR PAID ADS SPECIALIST

    BCom (Marketing & Economics)

    Specialising in Instagram and Facebook (Meta) Ads, with years of hands-on experience working across agency and in-house roles, Stella has experience supporting major national and international paid social campaigns.

    With an in-depth understanding of Meta’s advanced algorithm and paid social best practices, Stella is known for moving quickly, testing decisively, and optimising campaigns based on real performance data. Her previous experience in Google Ads and SEO gives her a strong understanding of the full customer journey, helping her build paid social campaigns that perform beyond the click.